Marketing
Company values
What are company values, and why are they important?
What values should every successful company have?
Do you think honesty is more important than profit?
How can a company show that it cares about its employees?
What values should every successful company have?
Do you think honesty is more important than profit?
How can a company show that it cares about its employees?
Brand identity and reputation
Imagine you have to consult three new brands on their company values. What values would you recommend for each brand?
A beer company
A new craft brewery specializing in unusual and experimental beer flavours, such as buckwheat and raspberry, khinkali, BBQ wings, and more.
A travel blogger
A travel blogger who explores abandoned places and occasionally trespasses on private or restricted property.
A cleaning agency
A cleaning agency specializing in cleaning and restoring apartments after elderly residents have passed away.
Try to use this vocabulary:associate (verb / noun) communicate (verb) emphasize (verb) external (adjective) obvious (adjective) project (noun / verb) promote (verb)
remind (verb) reputation (noun) widely (adverb)
remind (verb) reputation (noun) widely (adverb)
- What values does your favourite company promote?
- Is your favourite brand changing its values at the moment?
- How does a company usually show that it cares about its employees?
- Are companies becoming more socially responsible nowadays?
- Does every successful company have a clear mission?
- Are businesses paying more attention to sustainability these days?
- What does your favourite company do to build trust with customers?
- Are companies doing enough to protect their employees?
